SAVE PAPER CAMPAIGN
The global demand for paper has significantly increased over the years, driven by a multitude of industries, educational institutions, and daily consumer activities. However, the environmental consequences of paper production and high usage are profound and alarming.
Traditional paper production involves the harvesting of trees, often leading to deforestation and habitat loss. Trees play a crucial role in maintaining ecological balance, sequestering carbon, and sustaining biodiversity. Moreover, the manufacturing process itself contributes to environmental degradation.
The "Save Paper" movement is not merely a call for conservation; it is a collective endeavor to mitigate the impact of paper production on our environment and forge a more sustainable, eco-conscious future.
Theme and concept
This campaign is made using 90% of waste paper and other material through recycling. These origami animals and birds are made of 100% recycled paper then arranged in a certain lighting for photoshoot. Hard light is used to create a dramatic shadow in the background. Through its emphasis on reducing paper consumption, promoting eco-friendly alternatives, and raising awareness about the ecological consequences of excessive paper usage, the campaign strives to instigate positive change.
Posters
Press advertisement layouts
Illustrations
The Mockup
Thank you for visiting!
designed by - Sonam Bhardwaj
